Here’s an awesome science experiment if you’ve got just the right supplies to hand: Take 43 beakers and fill them each with just enough fluid to create specific musical notes, and then line them up in a row. Then take 43 people with exceptionally good aim, dress them in matching glasses and lab coats, give them each a silver coin, and then line them up in a row across from the beakers. Have them each toss their coins, one immediately after the other, so that each coin lands in its corresponding beaker.
Congratulations, you’ve just created the “World’s fastest coin-toss orchestra of 43 people in extreme concentration!” That’s what the PARTY creative ageny did to promote Suntory’s concentration-enhancing drink Shuchu Regain. Played in real time, it’s two seconds of rapid coin tinkling. But when played in slow motion, those tinkling coins are each notes from Mozart’s “Minuet”:
